September in Ecuador is a month that combines cultural traditions, religious events, and historical celebrations. With a rich cultural diversity and a strong sense of community, the festivities in this month reflect the vibrant spirit of the country. This article analyzes the most notable events of the September 2025 calendar in Ecuador, including their dates, meanings, and impact on society.
National Holidays and Celebrations.
National Flag Day (September 26).
September 26 is National Flag Day, a date dedicated to honoring Ecuador's national symbol. This day is not a holiday, but it is commemorated with civic events in schools and colleges, as well as official ceremonies in different cities of the country.
The tricolor flag (yellow, blue and red) represents the country's wealth, its sky and the blood shed in the struggle for independence. During this day, school parades and educational activities are held to instill respect and love for the national symbols in the youngest.
Religious and Regional Festivals.
Festival of the Virgin of Cisne in Loja (beginning of September).
Although the great pilgrimage of the Virgen del Cisne culminates in August, the celebrations in honor of the Virgin continue during the first days of September in the city of Loja. Masses, processions and cultural events are held that attract thousands of devotees and tourists.
The image of the Virgin remains in the Cathedral of Loja during this month, becoming the center of pilgrimages and religious events. The festivities around the Virgin of Cisne are a sign of the deep Catholic faith of the southern region of the country.
Independence Day of Riobamba (September 11).
On September 11, Riobamba celebrates the city's independence, proclaimed in 1820. This day is a holiday in the region and is full of activities such as civic parades, concerts, food fairs and cultural events.
Riobamba, known as the “Sultana of the Andes,” becomes an epicenter of festivities, highlighting its rich history and traditions. Local authorities organize official events, while the streets come alive with markets and artistic events.
Mama Negra Festival in Latacunga (last week of September).
One of the most anticipated festivities in September is the Fiesta de la Mama Negra in Latacunga. Although the main celebration takes place in November, a first version known as the “Mama Negra de Septiembre” takes place in September.
This festival is a mix of indigenous, African and Spanish traditions, including colorful parades, iconic characters such as Mama Negra, the Moro King and the Ashangueros, and a large dose of music and dance. The festival celebrates the protection of the Virgin of Mercy against the eruption of the Cotopaxi volcano and is a unique example of cultural syncretism.
Cultural and Economic Events.
Durán Fair (second half of September).
The Durán Fair is an economic and cultural event that takes place every year in September. This fair brings together exhibitors from all over the country in a space where agricultural, livestock, technological and artisanal products are presented.
In addition to its commercial focus, the fair includes recreational activities such as artistic performances, sports competitions and gastronomic exhibitions. It is an excellent opportunity to learn about innovations in the productive sectors and enjoy the cultural diversity of the country.
Corn and Tourism Festival in Sangolquí (September).
Throughout the month of September, Sangolquí celebrates the Corn and Tourism Festival , an event that honors the importance of corn in Ecuadorian culture. Festivities include parades, traditional food contests, artistic performances, and craft fairs.
Corn, the basis of traditional Ecuadorian cuisine, is the star of this celebration. Visitors can sample typical dishes such as humitas, choclo con queso, and chicha, while enjoying activities that highlight the region's cultural heritage.
Economic and Social Impact.
September is a key month for Ecuador, with festivities that have a significant impact on several sectors:
Tourism
Events such as the Fiesta de la Mama Negra and the celebrations of the Virgen del Cisne attract national and international tourists, boosting the local economy. Cities such as Latacunga and Loja especially benefit from the increase in visitor arrivals.Trade and Gastronomy
Fairs and festivals create opportunities for local merchants, who take advantage of these dates to offer their products. In addition, traditional cuisine becomes an additional attraction for visitors.Cultural Strengthening
September festivities allow communities to reaffirm their cultural identity and transmit their traditions to new generations. This cultural strengthening is key to preserving the country's intangible heritage.
The September 2025 calendar in Ecuador stands out for its cultural, historical and religious richness. From National Flag Day to the Fiesta de la Mama Negra and the Corn Festival, the celebrations reflect diversity and national pride.
In addition to their cultural value, these festivities have a positive impact on the economy and society, strengthening sectors such as tourism, commerce and gastronomy. They also promote social cohesion and cultural exchange, showing the world the richness of Ecuadorian traditions.
For those planning to visit Ecuador in September, this month offers a unique opportunity to immerse themselves in the country's traditions, enjoy its hospitality and participate in events that celebrate the nation's identity and spirit.